My interview with Corey Schatz of DigiShotz of Lakewood, Washington continues.
Jim: One final question. How have you been able to overcome various obstacles in your life, especially in your business, toward greater success?
Corey: That’s easy. Knowing my “big why” fuels a huge passion for what I do. When I realized that my talent is also my passion, creating the best experience for my clients became my total focus. That explains why I have invested so much in this facility and keeping pace with the state-of-the-art. Taking the best pictures and presenting my subjects in the best way possible is my “big why.”
When you know why you are doing what you are doing, it gives you drive and passion and turns obstacles in your way into tiny distractions that are easier to overcome. I call it “mental momentum.” So, to my comrades in photography and small business I say find and keep your big why because it will fuel your focus. Hope that made sense.
Kat: … and make it a team effort. Everyone on the team here is a part of harnessing Corey’s passion. We all have that passion in common and I think that helps give our clients the great experiencet they get when they come here. If everyone on the team does not share in the passion, the brand can suffer and we don’t have as much fun. But that’s not a problem around here. We have lots of fun. Anyway, it occurs to me that if Corey’s “why” wasn’t known to us, that would also be a problem. So the advice I would give is to make your “big why” known to everyone around you like Corey has done here. For everyone in the organization to be bought into the program and share your passion, they obviously have to know what it is.
A BIG THANK YOU TO DIGISHOTZ PHOTOGRAPHY FOR THE ACCESS THEY GRANTED AND FOR SHARING WITH THE OBSTACLE BLASTER COMMUNITY.
In Chapter 15 of Michael Hyatt’s groundbreaking book, “Platform: Get Noticed in a Noisy World – A Step-By-Step Guide for Anyone with Something to Say or Sell,” the author gives great advice about getting your picture taken for promotional purposes. Here are a few pointers he provides under the heading “Get a Great Head Shot”:
* “Hire a professional”
* “Negotiate for all rights”
* “Wear something appropriate”
* “Take lots of photos”
* “Look into the lens”
* “Smile – with your whole face”
* Get head shots done every few years. Hyatt writes, “Nothing is quite as jarring as meeting someone who looks ten years older than his photograph – and it could create mistrust where none existed.”