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Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade

“Best Business Books of 2016” Financial Times

Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered…

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