The Case Against Goals – Part 1: Intro

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Words produce mental movies.  You are the director. Allow your mind to speak in the language of words that provoke negative imagery full of limitations and boundaries, and you will instruct your subconscious accordingly, which, in turn, will produce predictable results. This is not a ground-breaking new concept.

The new concept here, which will be controversial to many, is the bold assertion that creating and setting goals is counterproductive and antithetical to success. I firmly believe that successful people who are serious goal-setters are successful in spite oftheir goal-setting ways, not because of it.

Bold claim, I know. The fact is that goals tend to produce bad mental movies. This blog is largely dedicated to helping readers create better mental movies; more productive thinking that keeps driving you forward toward, and beyond, one accomplishment after another; something that goals tend not to do.

True enough, many books have been written that advocate goals and goal-setting as an essential tool for success. To most, it is an absolute given that goals are not only a good way to get where you want to be in life, but a necessary part of the achievement apparatus. If you are putting together a plan to accomplish something significant, you’d better start setting some goals… or so goes the conventional wisdom.

PJ McClure

Over the years I’ve always been blessed to have mentors in my life who have asked great questions and who, thus, provided a great example for me to do the same. One day I started thinking deeply about the same question that many others before me have pondered:

Why do some people achieve their goals, while others flounder in procrastination, self-doubt, and fear?

To date, others who pondered the same question and then wrote about it have tended to focus exclusively on what is different about some people that they achieve their goals when and where others do not. And then they proceed to explain how you and I can have the same mindset that turns a goal-setter into a goal-achiever.

Hear me very clearly on this point because it’s your fault if you don’t: the people who write about those achievers and who’ve emphasized the importance of mindset…


I’m not sure if I can be more clear or emphatic on that point, but as you read on I’ll try.

PJ McClure, the Mindset Maven, is a great example. If you haven’t yet read his bestselling book, Flip the S.W.I.T.C.H., and don’t plan on at least checking it out, then let’s keep this simple: stop wasting your time at this blog because you’re obviously not serious about the kind of ongoing mental metamorphosis that super achievers are serious about.

Maybe you’re just mad that you can’t seem to achieve your goals and are looking for an excuse for your lack of achievement. Look, it is all within your God-given capabilities to find out how to achieve the life of your dreams, but you’ve got to stay committed to the big idea that it is possible. To that end, McClure’s work is absolutely indispensible.

So is the work of Noah St. John. He wrote The Secret Code of Success. If you don’t devour that book after Flipping the S.W.I.T.C.H., then your light will not shine as bright as it ought to be! Seriously, our subconscious mind is ultimately what drives all our life’s major decisions; the direction we go, including what we seek and what we tend to avoid in life (including success!).

So, if I don’t properly reprogram that part of my brain, it will be like I’m keeping my foot on the brake, restraining me from the better life I say that I want. If I were to require that you read anything before, during, or after you read today’s post (what you’re reading right now), it would be Flip the S.W.I.T.C.H. and then Secret Code of Success. Seriously. I really mean it.

People like PJ McClure and Noah St. John have made simple, yet profoundly powerful, applications to aspects of reality that have been hiding in plain sight (not new age gobble-dee-goop). This blog endeavors to do the same thing. The articles in this series specifically explain why it’s a lousy idea to make goals a part of your success journey, and what should be used as the preferred alternative to goals.

These posts will hopefully help you more clearly see a thing or two that you’ve intuitively known all along.

One Response

  1. PJ McClure
    | Reply

    Thanks so much for the great endorsement and mention of Flip the SWITCH. I love your tone and position on what makes success matter and look forward to more.
    Be your best,
    PJ McClure

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